× Startups Business News Education Health Finance Technology Opinion Wealth Rankings Politics Leadership Sport Travels Careers Design Environment Energy Luxury Retail Lifestyle Automotives Photography International Press Release Article Entertainment
×

Elon Musk warns: Tesla CEO predicts Chinese EV dominance without trade barriers.

January 25, 2024

Elon Musk, the CEO, asserted on Wednesday that Chinese automakers, unhindered by trade barriers, will outperform global competitors. This highlights the intense competition faced by the leading U.S. electric vehicle market leader, Tesla, particularly from companies like BYD. The latter, supported by Warren Buffett, surpassed Tesla in global EV sales last quarter, leveraging its cost-effective models and diversified product range, despite Tesla's significant price reductions through 2023.

Elon Musk highlighted Chinese car companies as the "most competitive" during a post-earnings call with analysts on Wednesday. He projected significant global success for them, contingent on the establishment of tariffs or trade barriers. Musk expressed confidence that without trade barriers, these Chinese car manufacturers could potentially outperform most other global competitors, citing their exceptional capabilities.

During a regular briefing on Thursday, the Chinese foreign ministry responded to Musk's comments. They stated that they were unaware of the reports but advocated for "maintaining a fair, just and open business environment." This response underscored China's commitment to fostering an equitable and open marketplace for international business.

Musk's observations and the subsequent response from the Chinese foreign ministry shed light on the evolving dynamics and competition within the global automotive industry, particularly in relation to trade policies and barriers.

Musk's concerns are not unwarranted. Initiating a price war in response to high borrowing costs strained Tesla's margins, causing apprehension among investors. Musk cautioned on Wednesday that Tesla is approaching "the natural limit of cost reduction" with its current lineup.

As reported by Reuters on Tuesday, Tesla aims to introduce a more affordable compact crossover, codenamed "Redwood," in mid-2025 to compete with budget-friendly competitors. Confirming this, Musk stated on Wednesday that Tesla anticipates commencing production of its next-generation electric vehicle at the Texas factory in the latter half of 2025.

Yet, Chinese electric vehicle manufacturers, skilled at maintaining cost efficiency through a reliable supply chain, are making swift progress. Faced with increasing competition and surplus capacity within China, many of these companies are actively focusing on quickly broadening their international presence. This strategic shift comes after years of state subsidies that propelled domestic sales.

The impact of China's well-established, state-directed battery materials processing infrastructure is substantial," noted Ross Gregory, a partner at New Electric Partners in Melbourne.

Chinese automaker SAIC Motor (600104.SS) is countering shipping costs by expanding its vehicle fleet. Despite low brand awareness and concerns about reliability in the U.S., Spencer Imel from Lansgton sees potential for Chinese companies, citing innovation in in-car tech and battery swapping as key differentiators for overseas growth.

Musk's remarks coincide with the U.S. presidential race. President Biden is determined to counter China's EV dominance, while Trump, a potential Republican nominee, leans toward stronger tariffs.

Musk expressed openness to collaboration with Chinese rivals, offering access to Tesla's charging network and potential technology licensing.

Europe, too, is considering protective measures against Chinese EV imports, emphasizing the need for diversified supply chains over tariffs, says New Electric's Gregory.

More than tariffs, the U.S. and Europe need policies that will give their automakers the time to build a diversified supply chain, said New Electric's Gregory.

 

 

Source: Reuters

Image: Cars Guide