Tiktok Plans Big Push Into Gaming, Conducting Tests In Vietnam -Sources
May 19, 2022
December 24, 2021
The viral video app gets more hits than the American search engine, according to Cloudflare, an IT security company.
The rankings show that TikTok knocked Google off the top spot in February, March and June this year, and has held the number one position since August.
Last year Google was first, and a number of sites including TikTok, Amazon, Apple, Facebook, Microsoft and Netflix were all in the top 10.
It is believed one of the reasons for the surge in Tiktok's popularity is because of the Covid pandemic, as lockdowns meant people were stuck at home and looking for entertainment.
By July this year, TikTok had been downloaded more than three billion times, according to data company Sensor Tower.
In China, to comply with the country's censorship rules, the app is called Douyin, and runs on a different network.
Food and recipe videos have become a key part of TikTok's success, with viral clips getting millions of views.
As a result, in the US, a new food delivery service called TikTok Kitchen will launch in March, allowing people to order dishes originally created in viral videos.
TikTok Kitchen is being co-founded by Robert Earl, who owns the US food outlets Planet Hollywood, Buca di Beppo and Bertucci's.
He said about 300 TikTok restaurants are planned across the country for the launch, with more than 1,000 expected by the end of 2022.
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