How To Start A Business: Brand And Marketing
July 25, 2021
December 31, 2020
Every business owner knows the benefits of technology. It’s like the elusive elixir that no one understands, but everyone believes holds the key to their success in business. Every business “guru” preaches, go online, have a digital presence, interact to the world through social media. In a 2019 study by WPForms, it was discovered that over 60% of small businesses have a web presence, a 7% increase from the previous year. It can be extrapolated therefore, that there will be a saturation of businesses on the internet in the next few years. For organizations to stand out from the crowd, they must embrace new technology quickly, carving a niche for themselves in an oversaturated market.
Voice search is a growing technology trend being popularized in the last few years. With the advent of voice assistants such as Amazon’s Alexa, Apple’s Siri and Google Assistant, more people are employing voice search to decide their new purchases. Businesses must ensure they capitalize on this technology by ensuring their websites and booking engines are structured so that the voice search can be used properly. Another popular technological advancement being fast-tracked by the Covid-19 pandemic is the Contactless Payment System. This type of transaction enables users to avoid using cash or the physical implementation of credit cards. It instead relies upon wireless methods such as RFID technology. It eliminates the need for carrying around credit/debit cards, remembering PINs and promotes social distancing
Other technological advancements such as Chat boxes, Virtual Reality and Artificial Intelligence offer a unique opportunity for businesses to optimize their processes and ultimately serve their customers better. Every business needs to grow and evolve in order to thrive, therefore, active steps must be taken to learn, test, analyze and implement new strategies. As we approach the Age of Data, only businesses leading at the frontiers of technology and innovation will remain relevant. For many, technology seems daunting and complex, however it does not need to be. MSBM UK Postgraduate Diploma in Information Technology Management is designed to meet the increasing demand in the workplace for IT professionals with a wide knowledge of business management, technical skills and the capacity to offer support in the implementation of IT-based solutions in a business environment. It equips the average business professional with the ability to understand, innovate and implement winning business strategies through technological advancement and employment.
For more information, visit https://msbm.org.uk/programme/postgraduate-diploma-in-information-technology-management
This course explores the Dynamics within and around the HR function and its effects on the Human Resource strategy.
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MSBM - UK
The Professional Certificate in Business Process Management aims to equip the learner with the underlying concepts and models to manage the business process.
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