Apple’s Road To $4 trillion Starts With Its Rumoured Headset & Apple Car
January 6, 2022
May 20, 2022
Apple’s board of directors previewed its mixed-reality headset last week, according to Bloomberg, suggesting that its next major new product category could launch soon.
For Apple, the launch of a product category could open up new markets and potentially re-create the world-changing 2007 introduction of the iPhone. But if its headset is poorly received, it could renew concerns about the company’s product vision and execution.
There are still questions about how much the headset will cost and what it will do. Some reports have pegged its potential retail price around $3,000, which would be over twice as expensive as a new iPhone model and could limit sales. Apple plans to release augmented reality versions of its iPhone apps for the headset, according to the report.
Apple is not alone
Apple is not the only technology giant aiming to release a mixed-reality headset. Last week, Meta CEO Mark Zuckerberg previewed a virtual reality headset called “Project Cambria,” which will have pass-through augmented reality. Meta also currently sells a $300 virtual reality headset called Quest. Meanwhile, Google previewed a smart glasses prototype last week that translates foreign languages in real time.
The company is holding its annual developer’s conference called WWDC virtually next month, with a keynote presentation that often includes new product announcements. Apple also holds launch events in the fall for new iPhones.
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